The 2017 Stanley Cup finals proved to be a testing ground beyond the hockey rink. On one side you had a city that is passionate about their music - aptly named "The Music City" - developing a love for hockey. On the other side you had a city that equally passionate about all things black and gold and chasing a dream of one for the thumb.
It also pushed a fan base, rabid for country music, to turn their backs on the likes of Kenny Chesney, Keith Urban, and Carrie Underwood. From this, came our design professing "I Gabe Up Country Becasue It's The Cup" featuring a stylized penguin logo reminiscent of the current Pittsburgh Penguins logo.
This is retired for now, but we're sure if the two teams meet again we'll re-launch it. Because it's The Cup.