The concept behind this design is grounded in the concept that how you look matters just as much as how you play. Everyone loves to score, and scoring the beaut of the night, landing on the highlight reel, or saving the game is all great. But your ability to celebrate those heroics, at the right time, and in the right fashion also matters.
Whether you take it simple with some hockey hugs, helmet taps, and fist bumps or you rock it from end to end with a Yak, scoring is definitely better with a celly.
If you're still not sure what we're talking about, here's a video from Hockey Nation to help you out:
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